Head of Marketing - Data & AI (m/f/d)

About the role AI is reshaping aviation; and zeroG is at the core of it. We are the AI experts of Lufthansa Group, building human-centric data and AI solutions that solve problems affecting millions of passengers and some of the most complex operations in the world. We're looking for a marketing leader who can turn deep technical capability into a story the market understands and wants; someone as comfortable shaping a brand as building a team and running a data-driven plan. This role bridges the technical experts building our AI and the people who need to understand why it matters. You'll own how zeroG is seen and understood: sharpening our positioning inside the Lufthansa Group, growing our presence in the global aviation market, and making complex AI feel clear, credible, and worth buying.

What you will be doing: Scale and Lead the Marketing Hub

• Grow and coach a team across brand, content, social, digital, and product marketing; with honest feedback, clear standards, and structured ways of working.
• Define roles, collaboration models, and processes that scale with a fast-growing organization.

Own zeroG's Brand & Positioning

• Continuously develop the brand identity; logo, value propositions, and visual language (online and offline) that position zeroG as an AI and data partner for aviation organizations globally.
• Keep positioning sharp and consistent as the company and its portfolio grow.
• Nurture and evolve zeroG's employer brand with fresh ideas that keep us visible and credible as a place to work, helping attract and retain top data and AI talent in a competitive market.

Drive Go-to-Market & Adoption

• Design and run the go-to-market strategy for the AI and data portfolio, driving internal adoption across the Group and expansion into external markets.
• Shape messaging and sales materials for global trade fairs and international stakeholders, translating operational expertise into scalable offerings.

Represent zeroG, and Own PR & Events

• Represent zeroG at global aviation trade fairs and industry events, shaping our presence and making the message land with international stakeholders.
• Own PR and media relations, and plan and organise events; from our own formats to conference appearances, that build reputation and reach.

Lead Communications & AI Storytelling

• Own the tone-of-voice and storytelling guidelines that keep communication consistent through rapid growth.
• Land zeroG in the media that matters; earned features, advertorials, and formats like the "Data Waypoint" podcast that make our use cases and products tangible.

Measure What Matters

• Set data-driven SMART KPIs aligned to company strategy, and track progress through quarterly business reviews (QBRs).
• Use market research and competitive analysis to spot where marketing can open the next opportunity.

What skills should you have?

• Marketing Leadership:  8+ years in marketing, communications, or go-to-market, with a proven track record of building and scaling a function. You've built a brand, grown a team, and know the difference between activity and impact.
• Brand & Storytelling Craft:  You turn complex, technical capability into clear positioning and stories that land; with executives, engineers, and the market alike.
• Builder's Mindset:  You write the playbook, you don't follow one. You see what's missing, design something that works, and bring others along without overcomplicating it.
• People-First Leadership:  You lead with warmth and hold high standards. Your team feels trusted, coached, and clear on where they're going.
• Communicator Across Levels:  From technical experts to airline executives to press, you read the room and make your point land. Fluent in English; German a strong plus. Willingness to travel is a must.
• AI Fluency:  Ability to speak credibly about data and AI solutions (GenAI, computer vision, NLP), and to market them without overpromising.

A few notes

• We don't expect you to tick every box. If this speaks to you, let's talk.
• We care more about how you think, lead, and build than about what your job title was before.
• This is a role with real scope - and genuine room to shape it as zeroG grows.