Performance Marketing Specialist (experience in US performance marketing and paid advertising is required)
- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms.
- Manage B2B lead generation campaigns focused on qualified leads, appointments, and sales opportunities.
- Manage B2C and e-commerce campaigns focused on sales, ROAS, CAC, and profitability.
- Handle marketplace advertising, including Amazon Ads, eBay Promoted Listings, and other relevant marketplaces.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Manage advertising budgets, bidding strategies, A/B testing, retargeting, and campaign scaling.
- Implement, configure, and troubleshoot GA4, Google Tag Manager, Meta Pixel, Conversions API, LinkedIn Insight Tag, and TikTok Pixel.
- Manage Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM tracking.
- Integrate advertising platforms with CRM systems such as HubSpot and GoHighLevel for lead tracking and attribution.
- Analyze customer journeys, conversion funnels, landing page performance, and attribution discrepancies.
- Build performance dashboards using Looker Studio and prepare weekly/monthly performance reports.
- Use AI tools for campaign analysis, audience research, ad copy testing, automation, and performance optimization.
- Coordinate with content, design, SEO, and development teams to improve campaign performance.
- Conduct regular campaign audits and recommend data-driven optimization and growth strategies.
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