Digital Analytics Specialist II

Leads enterprise digital analytics across websites, portals, mobile applications and related digital channels. Responsible for defining measurement strategies, integrating disparate digital and enterprise data, developing dashboards and advanced analysis, and translating complex findings into actionable insights and business cases. Designs, develops, and maintains data pipelines, analytical datasets, dashboards, data models, and tracking solutions that support analysis. Partners with digital products, marketing, data, technology and business teams to establish key performance indicators, improve data quality, optimize customer journeys, measure downstream business outcomes and support prioritization. Provides advanced guidance on analytics implementation, tagging, attribution,...