Principal Marketing Analyst

Reporting to the Director, Marketing Analytics, the Principal Marketing Analyst is responsible for owning the digital testing roadmap and reporting on the results of the test deployments. The Principal Marketing Analyst will take ownership of aligning our consumer data across the West Coast University website, Salesforce CRM, third party data providers, and our paid media channels to create actionable targeting personas. Through coordinating the development of new predictive solutions with the Analytics Intelligence team, and in-depth exploratory data analyses, the Principal Marketing Analyst will be responsible for influencing the growth marketing strategy by surfacing recommendations to core Marketing stakeholders. In this role, the Principal Marketing Analyst will reduce risk by...