Executive Director, Digital Marketing

Job Summary

Reporting to the Vice President of Marketing, the Executive Director, Digital Marketing will be responsible for overseeing and evolving web properties and CRM marketing strategies across West Coast University (WCU) and American Career College (ACC). This role oversees a team of website and CRM experts guiding key marketing initiatives including optimizing and advancing all web platforms, spearheading SEO and CRO efforts, shaping lead nurturing strategies, and strengthening the WCU and ACC brands through impactful, results-driven online tactics. The role also oversees the management of creative agency relationships specific to web properties.