Senior Marketing Data Analyst

Viamericas is a cross-border payments and financial services company with a clear purpose: help immigrant families prosper by providing essential, secure and affordable financial services delivered with the reassurance of a human connection. Our customers trust us to move nearly $20 billion annually. We connect digital money transfers with a network of local agents, bringing financial services closer to the communities we serve. With offices in Miami, Los Angeles, Medellín, Tijuana and Manila—and a growing presence in Canada, Bangladesh, India and Dubai—we are positioned for continued global growth, innovation and impact. We’re looking for people to tackle difficult problems, hold their work to a high standard, and follow through on results. Across technology, operations, sales, marketing and beyond, the goal is to improve customer experience, make business more effective, and drive sustainable growth. At Viamericas, the connection between your work and its impact is tangible: better services for customers, stronger businesses for our agents, and greater opportunity for the families we serve.

The Senior Marketing Data Analyst is responsible for transforming marketing, customer, agent, product, and geographic data into actionable insights that drive business growth, customer retention, operational efficiency, and strategic decision-making. This role develops and maintains dashboards, analyzes campaign and product performance, supports forecasting, identifies market opportunities, and delivers reporting for key marketing initiatives, including ViaMall. The position supervises a small team and partners closely with Marketing, Sales, Finance, Product, and Operations to improve business performance through data-driven decisions.