Digital Marketing Specialist, Growth Marketing & Innovation

The Digital Marketing Specialist supports the development and execution of digital marketing initiatives that build awareness of and drive enrollment in NYU's graduate programs. Serve as a versatile creative and digital marketer for the team, with a particular emphasis on creating compelling, engaging visual and multimedia content for organic social and paid advertising that engages prospective students throughout the enrollment journey. Support the planning, execution, and optimization of paid media campaigns and digital nurture initiatives designed to move prospective students from initial engagement through submitted applications. Help develop and execute advertising and nurture content across the enrollment cycle, monitor campaign performance, and leverage data and audience insights...