Social Media Associate

Position summary:

We are looking for a creative, proactive and results-driven Social Media Associate to support TransPerfect social media and marketing activities.

In this role, you will be responsible for developing and executing engaging social media campaigns, with a particular focus on brand awareness, employer branding and charitable initiatives. You will work closely with the wider team and internal stakeholders to create compelling content, strengthen our online presence and ensure our social media activities align with TransPerfect's global brand strategy.

Position responsibilities:

• Collaborate with the Manager and wider team to develop Social Media, Marketing and Branding strategies across multiple platforms, including Instagram, Facebook, TikTok and LinkedIn.
• Plan, develop, launch and manage engaging Social Media campaigns
• Create and maintain a consistent brand voice across all content, ensuring alignment with TransPerfect's global brand guidelines and strategy
• Develop and manage monthly content calendars and roadmaps, coordinating the creation and publication of engaging, high-quality content
• Implement Social Media Optimization (SMO) strategies to maximize reach, engagement and overall channel performance
• Oversee eReputation and Community Management, including brand monitoring and audience engagement
• Organize and lead quarterly campaign review meetings, presenting performance insights and recommending strategies for future improvements
• Manage Social Media projects from conception to delivery, coordinating with internal teams and external stakeholders to support collaborative campaigns and initiatives
• Stay up to date with emerging Social Media trends, platforms, tools and best practices
• Conduct Social Media audits, identifying opportunities for improvement and developing strategies based on findings
• Prepare monthly performance reports, analyzing key performance indicators (KPIs) and implementing data-driven optimizations to improve campaign effectiveness