Social Content Experimenter

40 hours / week - Hybrid - São Paulo office

Inner Circle is built for singles who know what they want. No endless swiping, just relevant matches with people who share your lifestyle, leading to thousands of real dates every day.

As our Social Content Experimenter, you're the one testing what actually works. You create, post, dissect and iterate on Inner Circle social content — fast, constantly, on your own judgment. Every hook you kill or scale sharpens the whole team's content game. Part instinct, part data, all speed. You'll report to our Creative Studio Manager.

What you'll do:

Run a high-paced experimentation flow that tests 5–10 hooks/formats per week

• Try new angles, formats and narratives every week
• Give the Content Team fast, clear performance insights
• Scale winners into repeatable formats, kill losers fast

Create content built for testing, not just publishing (20% static, 80% video)

• Produce on-brand design and video sized for quick iteration
• Work with the Creative Studio to move from concept to live test fast
• Push new native formats (Reels, Carousel, Stories) to test more

Supply at least 60% of Brazil's Instagram feed volume through always-on testing

• Own a live testing calendar with a clear cadence
• Choose timing, format and copy based on the BR audience
• Launch every test with a clear hypothesis

Turn test results into optimisations that compound organic reach

• Analyse what's working and why, test by test
• Turn insights into sharper hooks, formats and creative direction
• Share learnings to raise the team's content bar

Turn winning organic tests into ready-to-scale acquisition creative

• Build hybrid content that works as both organic and paid, no reshoots
• Flag top performers to Paid Media for acquisition campaigns
• Test hooks and pacing that hold up on both organic and paid