Principal SEO / SEO Lead for iGaming

An established international digital media and affiliate business in iGaming connects users with operators for over 15 years through content, reviews and 20+ high-performing comparison websites . The company is seeking a senior SEO specialist to grow and strengthen its established brands in highly competitive search markets.

Role overview

The Principal SEO / SEO Lead will own organic growth across the company’s brand websites, reporting directly to the Founder. This is a predominantly individual contributor role with substantial autonomy and responsibility for hands-on execution.

The role covers SEO and content strategy, technical performance, link-building strategy and the commercial impact of organic search. AI and tooling will support efficient execution while maintaining content quality and brand standards.

Responsibilities include:

• Help shape the overall brand strategy and own the SEO and content strategy within it.
• Execute SEO initiatives and improve the content experience across the brand’s websites.
• Identify priority markets, keyword clusters and audiences through detailed market and keyword research.
• Maintain strong technical foundations, including information architecture, internal linking, metadata, page speed and crawlability.
• Own link-building strategy, including anchor selection, link velocity and quality, with execution support.
• Analyse target SERPs and competitors, monitor rankings and report performance.
• Work closely with Commercial to turn ranking gains into partnership opportunities.
• Connect SEO improvements to first-time deposits (FTDs) and product revenue.

What Success Looks Like

• Measurable growth in FTDs and revenue from organic search.
• Stronger, more stable rankings across priority GEOs and keyword clusters, including through algorithm updates.
• Excellent technical health, with issues identified and resolved before they affect traffic.
• Close collaboration with Commercial, turning ranking gains into commercial opportunities quickly.
• Clear, regular reporting that connects SEO activity to business results.

Requirements

• A senior SEO track record with measurable results in competitive, volatile search markets.
• Broad expertise across technical SEO, on-page optimisation, SERP analysis, content and link strategy.
• Recent hands-on experience with content, keyword research, outreach and testing.
• Commercial judgement: understanding how organic traffic generates revenue and how to evaluate ROI beyond traffic and rankings.
• An autonomous, structured approach to prioritisation, documentation and execution.
• A disciplined approach to experimentation and responding to algorithm changes.
• Effective use of AI and tooling to increase productivity while preserving quality and brand standards.

Company offers

• A senior individual contributor role with direct Founder reporting.
• Ownership of organic growth for established brands.
• Remote working, with hiring options in the UK, Malta and Portugal.
• Salary indication of £100,000 / €115,000, with terms depending on the employment or contractor arrangement.

The supplied benefits package includes the following, subject to eligibility and applicable local terms:

• An annual company bonus of 10% of base salary when annual company targets are achieved.
• Annual leave plus public holidays: 28 days in the UK, 27 in Malta and 25 in Portugal.
• Up to 20 days of paid sick leave annually.
• A £/€500 wellbeing allowance.
• The option to buy or sell up to five annual leave days.
• Private medical insurance.
• Working-from-home setup.
• Enhanced parental leave, with supporting JDs describing up to six months of paid leave.
• Pension and long-term investment support.
• Learning and development support.
• ChatGPT Business subscription.
• Mental-health support through Spill.
• Recognition for standout contributions and milestone rewards at three, five and eight years.