Specialist, Social Media and Community

The Social Media and Community Specialist manages the daily organic social presence for Hefty and Reynolds across Instagram, Facebook, TikTok, Pinterest, YouTube, and future approved platforms. The role translates Consumer Experience and brand strategy into timely, platform-relevant execution across publishing, community engagement, social listening, user-generated content and creator coordination, and reporting. The Specialist uses structured testing and consumer insights to bring informed recommendations that strengthen community engagement, content performance, and brand stewardship.