Brand Manager

At Karamolegos S.A., we believe that quality begins with the right choices. Just as we carefully select the purest and most natural ingredients for our bread — flour, water, salt and sourdough — we apply the same care when choosing the people who form the heart of our success.

As part of our ongoing growth, we are looking for an enthusiastic and results-driven Brand Manager to join our team and contribute to the strategic development and growth of our brands. Specifically, she/he will:

• Support the development and implementation of the brand strategy, aligned with the company’s overall business and marketing objectives.
• Manage the annual marketing plan for the assigned brands and monitors the related marketing budget, ensuring effective allocation and utilization of resources.
• Analyze market trends, consumer insights, sales performance and competitive activity to identify opportunities for brand growth and improvement.
• Plan and execute integrated marketing and communication campaigns across ATL, BTL and digital channels, ensuring consistency with the brand strategy and positioning.
• Support the development and launch of new products, working closely with R&D, Sales and other relevant functions throughout the innovation process.
• Monitor brand performance through key KPIs, including sales, market share, distribution, campaign effectiveness and brand awareness, and proposes corrective actions where needed.
• Work closely with Sales, Finance and R&D teams to support the effective implementation of commercial plans and in-store activities.
• Coordinate the day-to-day collaboration with advertising, media, market research and other external agencies and partners.
• Conduct regular market and competitor analysis and prepares actionable recommendations to support brand development.
• Prepare presentations, reports, business reviews and performance updates for the Marketing team and senior management.

Requirements

If you have......

• Bachelor’s degree in Marketing, Business Administration, Economics or a related field. A Master’s degree in Marketing or Business Administration will be considered an asset.
• 3–5 years of experience in Brand Management or Marketing roles, preferably within an FMCG environment, with hands-on experience in brand management and marketing campaigns.
• Good understanding of consumer behavior, market dynamics and FMCG trends.
• Strong analytical skills, with the ability to interpret market and business data and translate insights into actionable recommendations.
• Results-oriented, proactive and hands-on approach, with strong attention to detail.
• Good commercial understanding and developing strategic thinking.
• Strong project management and organizational skills, with the ability to manage multiple projects and deadlines effectively.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Good knowledge of digital marketing tools and communication channels, including social media, digital campaigns and online analytics.
• Advanced computer literacy and strong proficiency in MS Office, particularly Excel and PowerPoint.
• Excellent command of English, both written and spoken.

.....the drive, consistency, and willingness to grow , we would be delighted to receive your CV and meet you in person.

Benefits

To support your day-to-day work experience, we offer:

• A friendly and modern working environment
• A competitive compensation package
• Private health insurance coverage
• Opportunities for professional growth and development
• Complimentary products from our company