Director, Customer Relationship Management - Favorite Daughter, Joe's Jeans, Hudson Jeans, Herve Leger

Essential Duties and Responsibilities

• Lead the strategy, design, and optimization of CRM and lifecycle programs across all channels (email, SMS, push, in-app), serving as the channel expert who monitors industry trends and provides thought leadership on contact strategy and marketing-mix optimization.
• Own the CRM revenue target and P&L contribution across all brands; build channel roadmaps and goals, deliver quarterly business reviews on drivers, opportunities, and risks, and partner with Ecommerce, Analytics, and Marketing leadership on business planning and forecasting.
• Own the customer database and...