Lifecycle Marketing Manager – Empower & Elevate

We are looking for a strategic and execution-oriented Lifecycle Marketing Manager to drive incremental revenue growth and customer retention across our key business segments. In this role, you will be the architect of the journey for our managed accounts, designing omnichannel programs that guide users between self-service efficiency and high-touch sales engagement. You will focus on two core pillars: Sales & Marketing Program Alignment: Partnering closely with Sales leadership to develop high-converting marketing programs (such as warm-handoff motions, triggered outreach, and sales-assisted campaigns) that bridge self-serve product signals with high-touch sales engagement. AE Self-Serve Enablement: Designing and operationalizing self-serve marketing toolkits,...