Urban Outfitters - Marketing Effectiveness Lead (6 month FTC)

Urban Outfitters' European digital business is growing across paid, organic, and social channels, and we need someone who can make sense of all of it. This role exists to bring rigour and strategy to how we measure, plan, and allocate our marketing investment across both brand and performance. You will be the go-to person for understanding what's working and why building the measurement frameworks, running the models, and translating complex data into clear budget recommendations. You'll...