Growth Marketer

HIKE2 is a business transformation partner, enabled by technology . We help organizations identify the right problems to solve, navigate complex change, and build the capabilities they need for what’s next.

With deep roots in complex and regulated industries, including legal, financial services, insurance, professional services, high-tech, and the public sector, we bring together business advisory, design, data, AI, technology, engineering, and change expertise as one integrated team . We help clients turn strategy and possibility into execution and measurable outcomes.

Great transformation starts with curiosity. We take the time to understand our clients, bring deep expertise and a strong point of view, and work alongside them to turn complex problems into practical action. There is no cookie-cutter approach at HIKE2. Our goal is to leave every client more capable, confident, and prepared for what’s next.

At HIKE2, Our Values Shape How We Work

• We Are One Team, All In. We collaborate across roles and disciplines, show up for one another, and share ownership for the work and the outcome.
• We Grow Together. We stay curious, seek feedback, share what we know, and invest in the growth of ourselves, our teammates, and our clients.
• We Commit to Success. We take ownership, follow through, set a high bar for quality, and stay focused on meaningful outcomes.
• We Envision What's Next. We look beyond the immediate ask, bring a point of view, challenge assumptions, and turn new possibilities into practical opportunities for transformation.

If you're curious, collaborative, energized by complex problems, and excited about helping organizations transform and build what's next, we'd love to meet you.

HIKE2 is looking for a Senior Growth Marketer to help us build the next generation of our marketing and growth engine. We are looking for a candidate located in Pittsburgh, PA Denver CO or Columbus, OH.

This is a strategic and highly hands-on role for someone who knows how to turn market opportunities, thought leadership, partnerships, and great ideas into integrated campaigns that create engagement, generate demand, and contribute to pipeline.

You will work across Marketing, Sales, Partnerships, and our industry and solution leaders to develop campaigns that reach the right audiences with the right message at the right time. You will also help us embrace new ways of working, using AI, agents, automation, and personalization to dramatically increase the reach and effectiveness of a lean marketing team.

This is not a role for someone who only develops the strategy and hands it off. We are looking for a builder and executor who is comfortable moving from campaign strategy to content development to activation to analyzing results.

What You'll Do

Growth Strategy & Campaigns

• Develop and execute integrated growth campaigns aligned to HIKE2’s strategic priorities, target industries, solutions, and accounts.
• Translate business priorities into clear audience segments, messages, offers, content, and campaign plans.
• Build campaigns across the full buyer journey, from awareness and thought leadership through demand generation and opportunity creation.
• Identify new opportunities to reach and engage priority buyers in creative and differentiated ways.
• Continuously test, learn, and improve based on performance.

Content Strategy & Activation

• Partner with HIKE2 thought leaders, industry SMEs, consultants, and executives to turn expertise into compelling market-facing content.
• Build content strategies that extend beyond individual events and create sustained engagement with priority audiences.
• Repurpose thought leadership across channels, formats, audiences, and stages of the buyer journey.
• Ensure content has a clear purpose, audience, call to action, and connection to broader growth objectives.

Partner & Ecosystem Marketing

• Develop co-marketing programs with strategic technology and ecosystem partners.
• Turn partnerships into campaigns, content, client conversations, and pipeline opportunities.
• Work closely with our partnership leaders to identify joint audiences, solutions, stories, and market opportunities.
• Help HIKE2 increase its visibility and relevance across our strategic partner ecosystems.

Personalization & Account-Based Growth

• Develop more personalized approaches to reaching priority accounts, industries, and buyer personas.
• Partner with Sales to support targeted account and opportunity-based campaigns.
• Use data, insights, AI, and automation to deliver increasingly relevant experiences at scale.
• Help connect marketing activity to real client conversations and opportunities.

AI, Agents & Modern Marketing

• Actively use AI and marketing agents as part of day-to-day work, not simply as experimentation.
• Identify opportunities to automate research, content development, personalization, campaign execution, and optimization.
• Help define how HIKE2 builds an agent-enabled marketing function.
• Stay current on emerging marketing technologies and new ways of working, and quickly put the most valuable ideas into practice.

Pipeline & Performance

• Maintain a strong connection between marketing activity and business outcomes.
• Partner with Marketing Operations to use campaign, engagement, attribution, and pipeline data to understand what is working.
• Take accountability for campaign performance and continuously optimize programs based on results.
• Partner closely with Sales to improve the connection between marketing engagement, follow-up, opportunities, and pipeline.

Social & Digital Growth

• Elevate HIKE2’s presence across social and digital channels.
• Develop programs that amplify our people, thought leadership, client stories, partnerships, and points of view.
• Help executives and SMEs build stronger individual voices that contribute to the HIKE2 brand.
• Experiment with new channels and approaches as buyer behavior continues to evolve.