Email Marketer Braze

About Hytech Hytech is a leading management consulting firm headquartered in Australia and Singapore, specializing in digital transformation for fintech and financial services companies. The company provides comprehensive consulting solutions, as well as middle- and back-office support, to empower clients with streamlined operations and cutting-edge strategies. With a global team of over 2,000 professionals, Hytech has established a strong presence worldwide, with offices in Australia, Singapore, Malaysia, Taiwan, Philippines, Thailand, Morocco, Cyprus, and more.

Role and Responsibilities

• Develop and execute effective email marketing campaigns aligned with overall marketing strategies.
• Design, implement, and manage automated email journeys to nurture leads and improve client retention.
• Localise email content with sales and marketing members, including language, tone, and cultural nuances, to meet the needs of regional audiences.
• Analyse campaign performance metrics (e.g., open rates, click-through rates, conversions) and suggest data-driven improvements.
• Collaborate with relevant teams to create compelling email content and visuals.
• Maintain and segment email lists to ensure targeted and personalised communication.
• Troubleshoot issues within the email marketing platform and test emails to optimise performance and deliverability.

Qualifications and Requirements

• Familiarity with Braze is a must.
• Great interest in the financial services industry.
• Excellent written and verbal communication skills in English; working proficiency in Mandarin is highly regarded, and other additional language skills are advantageous.
• Strong project management, multitasking, and decision-making skills.
• Strong communication skills and excellent team player.
• Highly organised and detail-oriented.

Benefits and Perks

• Accessible by public transport (5 mins walking distance from LRT Abdullah Hukum).
• Young, passionate, and friendly working environment.
• Rewarding career development with regional exposure.
• Team building, creation, birthday party, free flow of snacks and drinks.