Business Development Manager

Business Development Manager Mintegral – Seoul, South Korea (Remote)

About Us

• Mintegral is a leading programmatic and interactive mobile advertising platform, focused on the APAC region with a global reach.
• Powered by advanced AI technology, Mintegral provides global advertisers and developers with innovative and comprehensive experiences.
• The company offers efficient mobile marketing and monetization solutions to help clients exceed their marketing goals.
• Since its launch in 2015 as Mobvista’s self-developed programmatic platform, Mintegral has become one of the largest mobile advertising platforms in Asia.
• Mintegral offers a full stack of programmatic products and services, including a Self-service Platform, DSP, SSP, Ad Exchange, and DMP.
• The Mindworks Creative Studio provides publishers and brands with cutting-edge creative solutions, from traditional creative to the latest interactive ad formats.
• For more information, visit: https://www.mintegral.com/en/

About This Role

• The Business Development Director is responsible for both the demand and supply sides of the business.
• The role involves prospecting, consulting, educating, and creating partnerships with SDK developer partners.
• The focus is on developing relationships with game and app developers and selling Mintegral’s products.
• Success in this role requires a comprehensive understanding of the mobile ad monetization ecosystem and the ability to sell technical product solutions to developers and publishers.

Duties and Responsibilities

• Build strong relationships with direct advertisers and publishers in the South Korean market.
• Become a trusted advisor to key decision makers at leading mobile game studios and app developers.
• Manage a pipeline of accounts and achieve quarterly sales targets.
• Take a consultative approach to understanding developers’ ad businesses and provide market insights.
• Represent Mintegral at industry events and conferences.
• Prospect clients in top game charts and through third-party tools.
• Collaborate with internal teams, including account management, legal, product, and engineering, to ensure client success.
• Develop and maintain strong industry and company knowledge.
• Perform other related duties as assigned.

Requirements

• Bachelor’s degree (BS/BA) required, preferably in business, marketing, or a related field.
• Fluent in English and Korean.
• Passionate about mobile games.
• Minimum of 2 years’ experience in mobile/online advertising.
• At least 2 years’ experience working with mobile app developers is a plus.
• Excellent communication and presentation skills.
• Knowledge of the mobile advertising ecosystem and SDKs.
• Ability to quickly understand and apply new concepts.
• Self-organized, proactive, and attentive to detail.
• Data-driven mindset with the ability to analyze data for proposals and negotiations.
• Ability to thrive in a fast-paced, start-up environment and perform under stress.
• Familiarity with Salesforce, MS Excel, and Google Suite.
• Willingness to travel 10-30% of the time.