Marketing Lead

Main responsibilities

• Owning and managing multiple B2B campaigns across different services, sectors and markets.
• Leading, supporting and developing our Marketing Operations Specialist.
• Creating campaigns across email, LinkedIn, digital, webinars, events, thought leadership and partnerships.
• Working with our SDRs to turn marketing engagement into quality conversations and sales opportunities.
• Developing messaging and content that makes complex technology and services propositions simple and compelling.
• Helping evolve our websites, landing pages and digital presence to generate leads rather than simply traffic.
• Coordinating designers and internal teams to bring campaigns and commercial ideas to life.
• Making sure our CRM tells us what's actually working - from campaign through MQL and SQL to opportunity.
• Measuring performance, challenging what isn't working and doubling down on what is.
• Supporting the development of sales collateral, case studies, Sales IP, events and wider brand activity.

Requirements

• 5+ years' experience in B2B marketing, ideally within technology, professional services, outsourcing, SaaS or another complex B2B environment.
• Experience managing or developing marketing team members.
• Strong track record of developing and executing integrated B2B campaigns.
• Demonstrable experience generating leads and contributing to commercial pipeline.
• Strong understanding of CRM, email marketing, digital campaigns, social media and marketing analytics.
• Ability to turn commercial propositions into compelling campaign messaging and content.
• Experience managing multiple campaigns and priorities simultaneously.
• Strong analytical skills and confidence using performance data to make decisions.
• Excellent written and verbal English.
• Strong stakeholder-management skills and the confidence to challenge, recommend and prioritise.
• Commercially minded, proactive and comfortable taking ownership.