E-commerce Growth Specialist

E-commerce Growth Specialist

Location: Kuala Lumpur Markets: Malaysia & Singapore

Exciting Times Ahead at EPOS 🚀

We’re at an exciting stage of building and scaling our online commerce business from 0→1 , and we’re looking for an E-commerce Growth Specialist who wants to be part of that journey.

You’ll play a key role in shaping how we grow our online presence across Malaysia and Singapore — from bringing more customers to our stores and creating high-impact campaigns, to generating qualified leads and ultimately converting them into sales.

What does success look like? You’ll help us build a repeatable e-commerce growth engine that consistently delivers stronger traffic, successful campaigns, qualified leads, higher conversion and growing GMV .

We’re looking for someone who is commercial, data-driven and hands-on — someone who enjoys building, experimenting and figuring out what works, rather than simply operating an established playbook.

What You’ll Do

Drive E-commerce Growth & GMV

• Own and drive e-commerce growth initiatives across Malaysia and Singapore, with accountability for traffic, leads, conversion, orders and GMV .
• Identify growth opportunities across products, customer segments, platforms and channels and turn insights into actionable initiatives.
• Work closely with Marketplace Operations on product positioning, pricing, bundles and promotional mechanics to maximise commercial outcomes.
• Identify and scale winning products, campaigns, audiences and channels .
• Continuously experiment with new growth opportunities and develop successful initiatives into repeatable growth levers.

Own Campaigns & Commercial Activations

• Plan and drive major marketplace moments including 9.9, 10.10, 11.11, 12.12 , payday campaigns and other platform-led initiatives.
• Develop campaign concepts, offers and promotional mechanics designed to increase traffic, engagement, leads, conversion and GMV .
• Coordinate campaign execution across Marketplace, Marketing, Sales and Customer Operations.
• Analyse campaign performance and translate learnings into improvements for future campaigns.
• Build always-on commercial initiatives beyond mega campaigns to maintain consistent growth throughout the year.

Grow Traffic & Customer Acquisition

• Develop strategies to grow quality traffic across marketplaces, social commerce and other relevant digital channels.
• Explore and test new customer acquisition opportunities, including affiliate programmes, creators and commercial partnerships that can drive traffic, qualified leads and GMV.
• Work closely with Marketing to turn content, campaigns and customer insights into measurable e-commerce opportunities.
• Analyse traffic quality and customer behaviour to understand which channels and audiences are most likely to convert.

Turn Leads into Customers

• Own and optimise the customer journey across Traffic → Product Interest → Lead/Purchase → Demo → Activation .
• Develop initiatives that generate qualified, high-intent leads from e-commerce channels.
• Work closely with Sales and Customer Operations to improve lead handover, follow-up and conversion.
• Identify where customers drop off and develop experiments to improve lead-to-demo, demo-to-sale and overall conversion rates .
• Develop conversion initiatives such as bundles, vouchers, free demos and targeted offers .

Use Data to Find the Next Growth Opportunity

• Track the key numbers that matter — traffic, leads, conversion, orders, GMV and customer acquisition .
• Analyse performance by product, campaign, audience and channel to identify what's working and what needs to change.
• Build clear reporting that connects e-commerce activity to actual commercial outcomes.
• Turn data and customer insights into actionable recommendations for campaigns, products and customer journeys.
• Establish a test-and-learn culture where successful experiments can be scaled quickly.

What Success Looks Like

You’ll know you’re succeeding when:

• Traffic is growing and we're attracting the right customers.
• Campaigns consistently translate into stronger engagement, leads and GMV .
• Our online channels generate a growing pipeline of qualified leads .
• More leads successfully progress from interest → demo → sale → activation .
• We have identified repeatable growth levers that can be scaled across Malaysia and Singapore .
• Our online shop evolves from an early-stage channel into a meaningful contributor to the business .

Requirements

What We’re Looking For

• 3–8 years of experience in e-commerce, marketplace growth, digital commerce, commercial growth or a related role.
• Strong understanding of platforms such as Shopee, Lazada, TikTok Shop or other major marketplaces .
• Track record of driving traffic, campaigns, GMV and conversion , rather than focusing solely on paid advertising.
• Strong understanding of the e-commerce funnel and how different commercial levers influence customer behaviour.
• Experience with lead generation and conversion would be particularly valuable.
• Exposure to affiliate, creator or partnership-led growth is advantageous.
• Commercially minded and comfortable using data to make decisions.
• Comfortable working across Marketing, Marketplace, Sales and Customer Operations .
• Most importantly, you should enjoy building from the ground up . We want someone who is comfortable experimenting, learning quickly and creating the playbook rather than waiting for one to be given.