SDR Director

About us

ePackPro, the #1 leader in digital HACCP. We are a SaaS scale‑up founded in 2012, pioneer and now the market leader in digitalized HACCP. To help food professionals stay 100% compliant without spending their days on it so they can focus on what truly matters: their craft. Born in a kitchen and imagined by a restaurant owner, ePackPro now supports 25,000 professionals across 40 countries (Canada, Belgium, Dubai, ...) Our solution digitalizes traceability, automates daily checks, and secures compliance - bringing peace of mind to every operation.

Our journey in key figures:

• 25,000 clients trust us
• 65M+ ARR
• 350+ employees
• 5 offices: Paris, Brest, Madrid, Milan, Dubai

Your mission

Reporting to the Chief Marketing Officer, you will define the strategy, operating model and overall performance of a 25-person Sales Development organization across France, Spain and Italy. You will lead through managers and Team Leads, align top-of funnel pipeline generation with company revenue ambitions, scale the SMB engine and build the Enterprise SDR model.

Scale the SMB organization

• Scale the SMB SDR organization by leading a “best-in-class" SMB SDR team and building the leadership structure required to support sustainable growth.
• Drive operational excellence and performance through clear standards, data-driven management, proactive identification of performance gaps and effective action plans.
• Support expansion into new countries and markets by building high performing SDR teams from scratch and creating a scalable model that can be replicated internationally.

Build the Enterprise SDR model

• Build the Enterprise Sales Development function from the ground up, defining its strategic vision, organizational model and performance framework to create a predictable pipeline engine
• Create scalable playbooks, territory and capacity models, and launch an Enterprise SDR Academy to strengthen onboarding and continuous development.
• Partner closely with Enterprise Sales to improve lead qualification, handoffs and conversion across the funnel.

Lead performance and organizational excellence

• Define and lead the organizational strategy for Sales Development, building a scalable leadership model and fostering a culture of accountability, operational excellence, and high performance.
• Own global and regional KPIs, conversion rates, pipeline velocity, forecasting, and executive performance reporting.
• Identify performance gaps early and ensure managers implement focused, measurable action plans that deliver continuous improvement.
• Align Sales Development with Sales, Marketing, RevOps and Data on lead generation strategy, qualification standards, processes and tooling.

Who you are

We are looking for a hands-on international SDR leader who can combine strategic design with operational discipline. You will recognise yourself if you bring:

• A strong career track record across SDR, Team Lead, Manager and Head of SDR or equivalent leadership roles.
• Proven experience scaling sizeable SDR teams and developing managers or team leads.
• Experience managing both SMB and Enterprise scopes, with a clear understanding of their different motions.
• Success operating in an international, multi-country environment.
• A hands-on leadership style and the ability to stay close to execution while building for scale.
• A data-driven approach, with strong forecasting, reporting and performance-management capabilities.
• Excellent stakeholder-management skills across Sales, Marketing, RevOps, Data and executive leadership.
• Fluent English. French is a plus.

Job details

• Location: Paris, Madrid or Milan
• Contract : Permanent contract
• Remote policy: Hybrid

Hiring Process

• Talent Acquisition interview: 60 minutes
• Hiring Manager interview: 60 minutes
• Case study: 90 minutes