Offline Marketing Lead (6 to 12 years of experience)

This role is with one of our portfolio company.

Role & Responsibilities:

• Strategize, plan, and implement media campaigns across outdoor hoardings, print advertising, ambient and innovative advertising mediums, and mall advertising.
• Coordinate with creative agencies and vendors to conceptualize, design, and deliver high-quality marketing materials such as brochures, opportunity documents, and floor plans.
• Ensure that all collaterals align with brand guidelines and effectively communicate value propositions.
• Act as the primary liaison for multiple external partners, ensuring timely and efficient execution of marketing initiatives.
• Responsible for planning and executing offline marketing activities within residential societies, apartment complexes, and gated communities to drive brand visibility, customer acquisition, and product trials.
• Work closely with internal stakeholders to align marketing efforts with overall business objectives.
• Stay updated on emerging offline marketing trends and adopt innovative strategies to enhance campaign effectiveness.
• Ensure timely delivery and alignment of these materials with broader marketing campaigns.
• Monitor the performance and impact of media campaigns, ensuring timely execution and quality.
• Maintain a content calendar aligned with brand goals, campaigns, and product launches.
• Design and execute customer retention campaigns to increase brand loyalty.
• Continuously experiment with creative marketing strategies to boost visibility and engagement.

Requirements

• Proven experience in offline marketing, with a minimum of 5 years in a similar role.
• Exceptional written and verbal communication skills.
• Strong understanding of brand marketing and community trends.
• Creative thinking and problem-solving abilities.