Senior Paid Search Strategist (Contract)

Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.

Role overview

We're hiring a part-time contract Senior Search Strategist to manage Google Ads and Microsoft Ads (Bing) for B2B lead generation, with budgets over $100k+ per month. The role is measured on outcomes: CPL, MQLs, SQLs, and pipeline.

What you'll do

• Manage Google Ads and Microsoft Ads (Bing) campaigns
• Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline.
• Identify and eliminate wasted spend and optimization opportunities to improve CTR, landing page conversion rate, etc.
• Manage budgets and pacing to hit targets.
• Maintain a hypothesis testing log of ongoing experiments and results
• Set up and maintain tracking in GA4 and Google Tag Manager.
• Weekly, monthly, and Quarterly reporting on performance against Leads, CPL, MQL, SQL and pipeline targets.
• Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
• Weekly optimizations to ensure campaign performance improves MoM

Requirements

• 7–10 years of PPC experience.
• Experience managing budgets over $100k per month.
• B2B lead generation experience.
• Google Ads and Microsoft Ads (Bing).
• GA4 and Google Tag Manager.
• Track record of optimizing to MQLs, SQLs, and pipeline.
• Track record of eliminating wasted spend and hitting targets.
• Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output.
• Extremely detail-oriented.
• Incredibly proactive and take ownership of outcomes, not just inputs

Nice to have

• B2B SaaS experience.Salesforce (SFDC) experience

Benefits

Hourly: $60-$85/hour

Hours: 40-50 hours per month