Senior Lifecycle Marketing Manager

David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation and LTV across a high-volume B2C consumer product.

Position: Senior Lifecycle Marketing Manager

Location: Europe/ASIA, Remote

Employment type: B2B engagement preferred

Remuneration: Competitive total package + bonus .

DUTIES AND RESPONSIBILITIES:

• Own CRM performance across registered-user-to-first-purchase conversion, token revenue and repeat purchase frequency
• Build and optimize customer segments, triggers, campaigns and automated lifecycle journeys
• Drive first-purchase conversion and repeat monetization through targeted CRM initiatives
• Own onboarding, retention, churn prevention, reactivation and LTV initiatives
• Design and run CRM experiments to identify and scale the highest-value opportunities
• Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization
• Measure CRM impact through clear attribution, incrementality and before-and-after performance analysis
• Work cross-functionally to develop and implement CRM initiatives and experiments
• Identify opportunities to improve CRM contribution to overall business revenue
• Build momentum and solve problems independently in an environment without a finished playbook
• Contribute to the development and improvement of the CRM function
• Use AI tools where relevant for analysis, segmentation, personalization, experimentation and content development
• Lead or coach CRM specialists where applicable.

REQUIREMENTS:

• Proven track record of personally driving significant commercial impact through CRM
• Ability to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe and measurable final result
• Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency or another recurring-purchase model
• Hands-on experience building customer segments, triggers, campaigns, experiments and automated lifecycle journeys
• Proven ownership of both first-purchase conversion and repeat monetization
• Strong understanding of revenue, conversion, retention and LTV
• Strong understanding of CRM attribution and incrementality
• Experience working with data to identify opportunities and make commercial decisions
• Strong experimentation and problem-solving mindset
• Ability to distinguish personal contribution from wider team results
• Comfortable working independently without a finished playbook
• Ability to work cross-functionally and create momentum without waiting for perfect information
• Experience in iGaming, free-to-play gaming or other repeat-purchase models is an advantage
• Experience leading or coaching CRM specialists is an advantage
• Experience using AI for CRM analysis, segmentation, personalization, experimentation or content development is an advantage
• English C1-C2
• Fully comfortable working with uncensored AI models and adult-oriented content.

BENEFITS:

• Competitive salary package
• Additional performance-based bonus
• B2B contract preferred
• Opportunity to take significant ownership of CRM growth and monetization
• Direct reporting line to the Co-founder & CMO
• International, high-growth AI environment
• And many more!!!