Digital Marketing Manager

🔍 ABOUT US

CorePlan was born in Perth, Western Australia, and has since gone global. With another office in Vancouver and a team across 12 countries, we support customers around the world. Our cloud-based platform replaces legacy systems and spreadsheets with one intuitive, integrated tool that helps mining teams and their contractors plan, run and track their drilling programs.

We were recently named Western Australia Tech Company of the Year 2026, an award that belongs to our whole team. We obsess over the customer experience and refuse to be lumped in with clunky enterprise software. Our goal is software that's as easy to use as the modern apps you rely on every day.

🛠 ABOUT THE ROLE

As our Digital Marketing Manager, you'll run our paid ads, website and email campaigns across every region, and tell us what's working (and what isn't). Your challenge is marketing like a modern SaaS company to a traditional industry, in a way that lands with the people who run drilling programs. You'll be based in our downtown Vancouver office.

WHAT YOU'LL DO

WEBSITE AND AEO

• Own the website and set its direction, from design and process to regular refreshes
• Turn more visitors into leads as our product and messaging evolve
• Make sure we show up in search and LLMs through SEO and Answer Engine Optimization (AEO)

PAID MEDIA AND CAMPAIGNS

• Run paid campaigns on LinkedIn, Google Ads and Meta across all our regions, including budgets and targeting
• Build targeted audience lists with enrichment tools like Clay
• Brief and test ad creative with our content and brand team
• Build email nurture tracks and automated workflows in HubSpot

TRACKING AND REPORTING

• Set up the tracking and dashboards that show what's working in each region, from spend to pipeline
• Work with RevOps on attribution and marketing's contribution to pipeline
• Keep testing ads, landing pages and emails, and share what we learn
• You'll use AI tools across all of this to move faster and ship more.

🙌 WHAT YOU'LL NEED

• 4+ years in digital marketing, ideally in B2B SaaS or tech
• Hands-on experience running LinkedIn Ads and Google Ads
• Experience managing a website in a CMS (Webflow preferred)
• Experience with HubSpot or a similar marketing automation platform
• Confidence with tracking, attribution and testing, using tools like GA4, Google Search Console and Semrush or Ahrefs
• Daily use of AI tools and workflows in your work
• Strong opinions on web design and website tech, and the ability to back them up
• Comfortable working with a manager on the other side of the world
• Full working rights to work in Canada

NICE TO HAVE

• Experience with Figma or Canva
• Experience marketing to technical or industrial buyers
• Experience marketing into Latin America, or Spanish language skills
• Curiosity about mining and drilling (we'll teach you the lingo)

Don't tick every box? If you meet most of these, we'd still love to hear from you. Click Apply Now to submit your application!