Senior Integrated Marketing Associate

Job description：

• Support development of marketing plans for brand product campaigns.
• Partner with global team for campaign adoption and execution.
• Support CN insights work, consumer survey, brand strategy, and all marketing campaign execution.
• Support marketing roadmap and calendar to orchestrate CN brand consumer journey
• Partner with cross functional teams, including Retail, Marketplace, E-com and Partnerships, to ensure brand right communication across all channels that resonates with CN consumers to achieve brand and business success.
• Develop creative brief to ensure local relevant assets, collaborating with creative PM creative partners.
• Support retail / PR event for store opening moment and promotions, and in-store brand communication and campaign integration.
• Support corporate and brand campaign PR execution, collaborating with PR agency and global marketing team.

Qualifications

• 3-5 years of experience in brand marketing.
• Strong analytical and problem-solving skills.
• Excellent communication and teamwork abilities, with experience working across global teams.
• Experience in fashion, lifestyle, or luxury brands preferred.