Digital Marketing Specialist

The Digital Marketing Specialist develops and executes digital marketing strategies that support lead generation, customer engagement, and brand awareness across Altorfer's business divisions. This role manages digital advertising, email marketing, website content, marketing automation, social media, and search engine optimization initiatives. Working closely with internal stakeholders, the specialist helps plan and implement campaigns that support equipment sales, rental, parts, and service growth. The position analyzes campaign performance and customer data to identify opportunities for continuous improvement and maximize marketing effectiveness. Success in this role requires a blend of creativity, analytical thinking, project management, and strong...